"I wouldn't necessarily call it a niche but reminding them that simple lifestyle changes such as reading , holistic healing and investments can make a major impact in their life."

“My first year in the National Football League I saw players that I thought were better than me have bad practices or get hurt and then get cut. I saw them taken completely off guard trying to figure out what to do next with their life. I didn’t want that to be me.”

"It's a brand. It's a lifestyle. That lifestyle is why I am here today and I am able to articulate that and give back to the next because of my experiences."

“I realized early on that I could make a name for myself and take advantage of my on-field opportunities and turn that into more off the field opportunities, I want to change the world with my abilities on the field, I want to be Ja’Michael the hall of fame football player who opened the door for thousands of kids.”